It all started a couple of weeks ago when a friend asked me if I could scan and print some of her slides. No problem Johnathan Abram Raiders Jersey , I said.
Boy, was I mistaken....
As it turns out, I seldom use my scanner for slides. And no matter how many different 'Kathy' techniques I tried to get it to work, nothing. I even resorted to reading the online manual (what was I thinking?). Still didn't work.
After several (okay, many!) bull-headed attempts to figure it out myself Josh Jacobs Raiders Jersey , I called the Epson tech help line.
The good news, they actually answered the phone near midnight. The bad news? My scanner was out of warranty, so I'd have to pay $9.95 for their tech service.
I was pretty desperate, so $9.95 seemed a bargain. And indeed, I got the help I needed. I was Clelin Ferrell Raiders Jersey , once again, a happy pup.
Didn't think about it again until the telemarketer called today....
1 - Good For Me
Before the call, I had virtually no attention on Epson, my scanner, or the slides that are now beautifully printed.
And I must say Antonio Brown Raiders Jersey , when I answered the phone and heard, "Is this Kathleen?" (my first clue that it's not a friend calling!), I was a little annoyed.
For whatever reason, I didn't hang up. And I answered all the rep's questions about my experience with the Epson tech guys.
I was reminded that I didn't call just once, but twice - when I had some follow-up questions a few days later.
The call reminded me how great it was to be able to access their tech support 24 hours a day. (Is it just me Derek Carr Raiders Jersey , or do you, too, find that everything breaks down in the middle of the night?)
And the quick survey made me think back to the beautifully printed artwork that I scanned from my friend's slides.
Gotta say, I felt really good when I hung up the phone!
2 - Good For Them
What's in it for Epson?
Well, if even half of their calls today end in another smiling customer like me Bo Jackson Raiders Jersey , they're doing great!
They're also getting valuable feedback that can help them improve their tech support, and their products.
Who knows if the two tech guys I spoke with last week were one "5" on the survey away from getting fired, or getting a promotion? I'd like to think that my positive feedback helped them personally, in some small way.
It's a win-win situation. And I like that.
3 - Make a Habit of Hugging Your Customers
Yes, I could have emailed Epson and told them how helpful their tech guys were. But I didn't.
Which got me thinking....
How often do we actually take the time to "hug" our customers and supporters?
We might:
- call someone who's just bought one of our products Hunter Renfrow Limited Jersey , and thank them for their purchase
- call a participant the week after our teleclass to see if they have any questions
- write a quick thank-you note to someone who's been supporting us
- thank someone, in writing, for their help with a project
- write to thank someone for coming to live workshop
- surprise an especially good customer with a small gift (free RealAudio download of a teleclass, for example)
- ask our best customers for feedback about our product, or our service
Thanking our customers isn't just good for the soul. It's good business.
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