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10 Tips For Bringing Your Event To Life Marketing Articles | September 11, 2004
How did Hotmail gain over 12 million ... in 18 months? How did the very low budget movie ?The Blair Witch Project? become such an ... ... ... The answer lies in the power


How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie ?The Blair Witch Project? become such an incredibly successful phenomenon? The answer lies in the power of ?buzz.?

Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services Michael Thomas Womens Jersey , than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily then most mass-media messages.

In his book ?The Anatomy of Buzz,? Emanuel Rosen states Drew Brees Womens Jersey , ?most marketing today ignores the power of buzz and tries to influence each customer individually.? He believes that ?buzz travels through invisible networks that link people together. Noise, skepticism and connectivity all influence today?s buzz.?

As exhibitors you need go no further than the tradeshow floor to find a network that creates a real buzz. It starts prior to the show, gathers momentum at the show, and then slowly dissipates after the show ends. Every exhibitor has the power to influence the buzz. It all depends on productservice quality Authentic Taysom Hill Jersey , marketing savvy and the decisions made.

I recall visiting a telecommunications show a couple of years ago when the buzz on the show floor concerned a Fortune 100 company and major player in the industry, (who shall remain nameless). The talk centered around the image of their booth which wasn?t quite up to expectations. The buzz went like this: ?The ABC Company has gone cheap. They must be having financial problems.? It?s gossip like this that starts the wheels of the ?rumor mill? turning and can even create havoc on the Stock Market. Remarks like this often have very little bearing on reality, but people make assumptions and decisions based on what they see and hear. Obviously, the originating source of the buzz plays a key role in its basis for truth.

I?m sure that you would much prefer any tradeshow buzz to be positive. Since talking about productsservices makes economic sense Authentic Chauncey Gardner-Johnson Jersey , how can you use the buzz to add to your existing marketing efforts? I?ve put together ten guidelines for you to consider:

1. Brainstorm all possible groups of people who might be interested in your productsservices. Consider including the media, opinion leaders, influencers, lead users Authentic Erik McCoy Jersey , politicians, analysts, etc. Don?t forget chat rooms and newsgroups although buzz still spreads primarily by personal interaction.

2. Research how information spreads among your customers. Ask them how they usually learn about new productsservices. Who are their major information sources? Who?s information do they value?. Cheap Jerseys Cheap Hats Cheap NCAA Hoodies MLB Jerseys Online[/url] Cheap College Hats China Cheap Jerseys From China Cheap NBA Jerseys Cheap Jerseys China Free Shipping Cheap Sports Jerseys Cheap Hockey Jerseys China