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Make More Money by Marketing to Fewer People! Business Articles | June 24, 2006
Make more money by working with fewer clients. Can it be true? Read the 4 steps to see what internal research you need to do and to learn about your ideal clients to make that happen.


Focus on fewer people AND make more money?


This doesn't seem logical. However Asics Onitsuka Tiger MEXICO 66 DELUXE Shoes All White Australia , it's true. If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!


The key is to claim a niche -a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!


Just think for a moment about a favorite article. The one where you would swear the author was writing directly to you, as if he had a video camera into your world. That's what it's like having a niche.


Imagine the energy you'll have by only working with those ideal clients that make your heart sing!


Claiming who is your ideal client is easier than it might sound.


Step One: Do the ?internal research.?


Discover your gifts. Know that you are a consultant with unique professional and life experiences and a way of being in the world that is unlike anyone else. And there are people out there who want it just the way you serve it!


Ask yourself:

What am I passionate about? What do people say they love about me? When does it feel like I am playing?

Build your business around these strengths and passions Men's Asics Onitsuka Tiger MEXICO 66 DELUXE Shoes Black Australia , and leave behind those areas you don't love (but think you ?should? offer). Build your business around what you love. It takes courage to focus only on the areas you are great at!


Step Two: Imagine your calendar is filled with those clients who put a big smile on your face.